January 20, 2010

DSQUARED² making hoodies?

There has always been something *meta* about the work of Dean and Dan Caten. They draw style quotes from high and low.

But their foray into low-end Canadiana is curious. Right now, with the big lead up to the Olympics, Hoser Chic has already taken hold on The Bay's Vancouver 2010 gear. How much room is there for the Milan-based duo to put their stamp on this trend?

We'll find out when Holt Renfrew debuts the twins' take on the hoodie. It seems with Zellers, Aritzia, HBC and now HR allow slapping on the maple leaf we have to expect for the next month that Vancouver will resemble one giant souvenir shop.

But who cares, the duo will be in town February 13. It will be great to see them live and up close.

"Perfect for a cold winter season, this brushed cotton fleece is available in a variety of sizes for both men and women. A red maple leaf, a hallmark of theDSQUARED²brand, is complimented by a cozy drawstring hood and extra large pockets for spare warmth. The wording of “Canada” ornaments the chest -paying tribute to Dean and Dan’s native beginnings.

The inspiration for this limited edition piece stemsfrom Canadian pride. The hoodie, which retails for $350 CAD, captures Dean and Dan’s all-original and playful sense of style. “Keep it warm. Keep it real. Keep it Canada,” says Dean and Dan Caten,Creative Directors of DSQUARED². “And don’t ever let them see you sweat… in a sweatshirt!

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