Says Joe: Fresh thinking on summer menswear with Joe Mimran of Joe Fresh Style

JOE MIMRAN OF JOE FRESH STYLE ON HIS SECRET TO SUMMER STYLE:

"I think it's really easy in the summer. You're dealing with natural fibres..."

"You can get away with a lot less clothes...so with so few pieces, how do you make something out of it? It's about colour and cut. If it's not right, there's no style."

"It's all about slim lines to look modern today."

ON SUMMER SCARVES FOR MEN

"If you're of a certain age, you can do it. You'll look like you're in a band if you wear too many scarves and too many little hats."

ON SUMMER SUITS (KHAKI, LINEN AND SEERSUCKERS)

"Dress it with a polo shirt and flip flops or some anchor. Brown Church's oxfords or two-tone spectators."

"Seersucker is one of the most versatile summer suits. You can break it up. With the jacket you can break it up with white pants..."

Say it's so, Joe: Mimran suggests a man can muscle-up a summer wardrobe with a pair of white pants.

WHAT ABOUT THOSE WHITE PANTS (Joe Fresh Style, $29)?

"Getting Canadian men into a pair of white pants can be very difficult...but at the height of summer, if you can figure it out, it can change their mindset for summer. Whatever you put on top, you're full-on into summer."

ON THE MUST-HAVE

"Polos is where a guy should be these days. It [a Joe Fresh Style polo, $10 to 16] is slim and has real shell buttons. It can stand up to any polo in the market place."