Building Your Brand: Suits and Stationery

Mark Busse of Industrial Brand Creative had a suit made a while back at my old hangout, Modernize Tailors. Here's what he had to say about the tailor made experience:

My fashionista friend and design columnist JJ Lee convinced me to have a new black suit custom made by Modernize Tailors. It’s the first tailor-made suit I’ve ever purchased and as I experience the myriad of choices such as fabric, weight, colour, texture, pattern, lapel style, cuffs, buttons, pockets, pleats, hems, etc it occured to me: This is just like the many choices we make when executing stationery components as part of a client’s brand identity.

(read more at Industrial Brand Creative's blog)