Vancouver denim designer stays true blue
(A radio version of this column aired on Monday, Feb. 27) Monday morning at the airport, Jason Trotzuk is off to Quebec City. Next week it's Hong Kong and China. Global conquest in the world of denim requires logging lots of flight time. But that's the price you pay, when you design jeans that make women look, as Trotzuk says, "smoking hot." As founder and designer of the year-old company, Fidelity Denim, Jason Trotzuk has had a dizzying 2005. When women like Cameron Diaz, Lindsay Lohan, and Michelle Kwan don your dungarees, the media takes notice. Trotzuk says, "It's been a frenzy." With mentions in the New York Times, Elle, and Fashion proclaiming Fidelity "must-have" pants, Trotzuk is capitalizing on the public relations ride but he's also working hard to back the hype up with a strong product. "People in the press like to focus on the fit," he says. "But there's also the fabric and the finish." Trotzuk, who sees ...