Call it, "hoser chic." It came with a big a splash. The Hudson's Bay Company revealed its Team Canada clothes. Canada's Olympians will be wearning retro black, grey, red and white gear at next year's Winter games. And with some caveats, I have to say this is a pretty fine collection. I love it because of what it does for an iconic retailer. I've said it before and I'll say it again: the Hudson's Bay Company has the best brand in Canada when it comes to evoking Canadiana. It has the history and heritage. Or, rather, it should. Yes, over the years, HBC has forgotten this. Adopting the generic (non-Canadian specific) abbreviation was symptomatic of the tendency to leave the past behind. It was deplorable. But with their recent Olympic campaign, on TV and through their Olympic apparel, they are putting the Hudson's and the Canada back in The Bay. So, this is a major move on the part of the retailer to get its identity back. For the longest time, Roots ...